By The Wala Vapes Team | Updated January 2025
If you’re running a vape shop or retail outlet in Australia right now, you know the landscape has shifted. Between tighter regulations and an infinite flood of new brands, finding a reliable supplier with actual profit margins is the hardest part of the business in 2025.
Most retailers are still stuck buying from “local middlemen”—distributors who slap a 30% markup on stock they bought from another middleman. The result? You do all the work selling to the customer, but they make all the money.
In this review, we’re cutting through the noise. We’ve ranked the top 5 bulk disposable vape suppliers available to Australian retailers this year, focusing on one metric that matters most: Your Net Profit.
1. Wala Vapes (The Editor’s Choice – Best for Margins)
Rating: ⭐⭐⭐⭐⭐
Best For: Retailers who want factory-direct margins and fast local shipping.
We might be biased, but the math doesn’t lie. Wala Vapes tops this list because we are fundamentally different from every other supplier in Australia: We are not a middleman.
Wala Vapes is a factory-direct supplier. When you buy from us, you are effectively buying from the source, but with the convenience of local Australian warehousing. This removes the “importer tax” that standard wholesalers charge.
While other suppliers are pushing 3-year-old technology, we supply the latest high-puff devices like the Wala POP 10000 and the massive Wala YO 18000. These devices offer better battery life and flavour consistency than the older market leaders, giving your customers a reason to come back.
- Factory Direct Pricing: Skip the distributor markup and keep the extra 20-30% profit for yourself.
- Local AU Stock: We have warehouses in Sydney and Melbourne.
- Fast Dispatch: Orders are dispatched within 48 hours. No waiting for overseas shipments.
- Exclusive Trade Pricing: We protect our retailers with strict B2B pricing tiers.
Pro Tip: If you are tired of competing on razor-thin margins with IGET, switching to Wala gives you enough room to run promotions and still profit.
2. IGET (The Market Leader)
Rating: ⭐⭐⭐⭐
Best For: Brand recognition and easy entry.
There is no denying that IGET is the giant of the Australian industry. Walk into any tobacconist from Perth to Brisbane, and you’ll see the IGET Bar or Legend.
For a shop owner, stocking IGET is a “safe” bet because customers already know the name. You don’t have to explain the product; it sells itself. However, this popularity is a double-edged sword in 2025.
- Pros: Massive brand awareness; customers ask for it by name.
- Cons: Extreme Market Saturation. Every man and his dog sells IGET, driving retail prices into the ground.
- The Margin Problem: Because everyone stocks them, wholesale prices are high, and retail prices are low. You are often trading dollars for pennies just to keep stock moving.
- Counterfeits: The market is flooded with fake IGETs, making it hard to guarantee quality to your customers.
3. HQD (The Veteran)
Rating: ⭐⭐⭐
Best For: Loyal customers who dislike change.
HQD was the king of vapes before IGET took the crown. They are still a solid, reliable option for bulk supply, particularly devices like the Cuvie and Cuvie Plus.
HQD builds decent hardware, and they have a reputation for strong throat hits which appeals to ex-smokers. However, in 2025, they are starting to show their age.
- Pros: Reliable “veteran” status; good build quality on hardware.
- Cons: Older Technology. Compared to the new 18,000+ puff beasts hitting the market with digital screens and dual mesh coils, HQD devices often feel outdated. They generally offer lower puff counts for the same price point as newer competitors.
4 & 5. The “General” Wholesale Distributors
Rating: ⭐⭐
Best For: buying a mix of random brands in small quantities.
Positions #4 and #5 go to the dozens of Generic Vape Wholesalers populating Google search results. You know the ones—they sell everything from bongs to lighters to 20 different vape brands.
These companies play a role in the ecosystem. If you need to buy 5 units of Brand A and 5 units of Brand B, they are convenient. However, for a serious vape shop owner looking to buy in bulk, they are profit killers.
- The Middleman Trap: These distributors buy from factories (or other importers), add their margin, pay for their expensive warehouse staff, and then sell to you. You are paying for their overheads.
- Pricing: Expect to pay 20-30% more per unit compared to a factory-direct partner like Wala.
- Stock Issues: Because they carry 100 brands, they are rarely deeply stocked in any single item. You might order 50 boxes and only receive 20.
Comparison: Factory Direct (Wala) vs. Standard Distributors
Here is the breakdown of why the supply chain model matters for your bottom line.
| Feature | Factory Direct (Wala Vapes) | Standard Distributor (IGET/General) |
|---|---|---|
| Profit Margin | High (You keep the markup) | Low (Middleman keeps the markup) |
| Shipping Speed | Fast (Sydney/Melb Warehouses) | Varies (Often drop-shipped) |
| Authenticity | Guaranteed (Direct from line) | Risk of “Mixed” batches |
| Technology | Newest (10k – 18k Puffs) | Often Older Models (3k – 5k Puffs) |
Conclusion
The Australian vape market in 2025 is not about who has the most stock—it’s about who has the best margins.
If you just want to stock what everyone else has and compete on price until you go broke, sticking with the major saturated brands like IGET is the easy choice. You will make sales, but you might not make a profit.
However, if you are ready to treat your shop like a serious business, you need a partner that protects your bottom line. Wala Vapes offers you the factory-direct connection that cuts out the middleman, giving you the best bulk pricing in Australia.
Ready to see the difference in your profit margins?
👉 Click here to view Wala Wholesale Pricing and apply for a trade account today.
